CRE Advisory for Scaling Teams: Advice That Continues After the Lease Is Signed
CRE advisory services are advice on a company's real estate decisions, sold as analysis: how much space, which rights to secure, what a floor will cost to build and run. Brokerage is the transaction, the search and the lease, paid by a commission at signing, which the landlord pays in most transactions. A fee-based advisor bills by the hour or a flat fee. For a team of 40 to 80, the advice that matters most comes after the lease: how the floor gets built, who runs it, and where the next 30 people will sit. Nomad gives that advice as part of its brokerage, then does the work.
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Plan my next 24 monthsUpdated 2026-10-03 · Nomad Group
Advisory versus brokerage for a team of 40 to 80
The useful distinction is what you receive and how it is paid for. Advisory produces analysis, billed on time or a flat fee. Brokerage produces a signed lease, paid by commission.
A scaling company usually needs both at once, because at this size every analysis ends in a transaction. A headcount forecast becomes a square footage, the square footage becomes a shortlist, and the rights you want become clauses in a letter of intent. If you want the analysis alone, with no search attached, say so when we first talk.
What a scaling team needs advised before it signs
- Size for the next 18 to 24 months. Take the headcount in the plan your board has seen and multiply by 175 square feet per person. A company going from 50 to 80 people sizes for the larger number, or secures the right to grow into it.
- Expansion rights. An expansion option on named space, or a right of first offer on the adjacent floor, so that growth does not mean moving. Lease options explains each right and its notice window.
- Renewal rights. An option to extend, with the method for setting the new rent written down now.
- Sublet flexibility. An assignment and sublet clause loose enough that surplus space can be handed on if the plan changes direction.
These rights cost a landlord little on signing day and are worth most around year three.
After the lease: build, run, expand
Build. A custom buildout typically takes 10 to 16 weeks. Nomad's construction management team coordinates design and the test fit, handles filings and the landlord's approvals, and manages the contractor. One firm negotiates the lease and runs the build, so design can begin while the lease is still being negotiated.
Run. Facilities management takes over once the team is in: cleaning, repairs and preventive maintenance, vendors, and getting the building's staff to act when a problem starts outside your floor.
Expand. The dates in the lease decide this. Each option has to be claimed in writing within its notice period, and missing that date normally forfeits it, so every option date goes on a calendar the day the lease is signed.
What a scaling team brings to the first conversation
- The headcount plan: today, and at 12 and 24 months.
- A budget, as a monthly figure the finance lead will stand behind.
- Timing: when the current space runs out, or when desks are needed.
- The neighborhoods you will not compromise on, and the ones you would consider.
With those, a first shortlist can be ready within 24 hours. The floors below are sized for about 50 people on the 175 square foot rule, a starting band for a team in this range.
Floors that fit a team of 50
Live from our listings · 6 of the 8, smallest firstA team of 50 plans on about 8,750 square feet at 175 a person. 8 floors on our book sit in the range that fits, 8,750 to 15,750 square feet, asking $50 to $200 per square foot per year on the 6 with a published rent.
- Floors
- 8
- Sizes
- 9,000-13,754 sq ft
- Asking rent
- $50-$200 / sq ft
- 151 West 26th Street, Partial 10th Floor 9,000 sq ft $64/sq ft Chelsea about 51 people
- 1235 Broadway, Entire 4th Floor 9,500 sq ft $62/sq ft NoMad about 54 people
- 66 Hudson Boulevard, Partial 53rd Floor 10,517 sq ft $200/sq ft Hudson Yards about 60 people
- 30 West 21st Street, Entire 9th & 10th Floors 10,562 sq ft rent on request Flatiron about 60 people
- 1239 Broadway, Entire 12th Floor 12,500 sq ft $62/sq ft NoMad about 71 people
- 836 Broadway, Entire 2nd Floor 13,754 sq ft rent on request Union Square about 79 people
The full guide
This page is the short answer. The long one, with the numbers worked through, is here:
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What is a CRE advisor, in plain terms?
Someone who advises a company on its real estate: what to lease, on what terms and at what total cost. Some are consultants who bill for analysis. Others are licensed brokers who advise as part of a transaction. Ask which, and how they are paid, before sharing your budget.
Should a scaling company hire an advisor in addition to a broker?
A fee-based advisor makes sense when no lease is in play, or when the advice should be paid for independently of how big the lease is. If the advice will end in a search, one firm doing both avoids a handoff. The brokerage page covers how Nomad handles it.
We are at 45 people. Do we lease for 45 or for 80?
For the plan you believe, with rights covering the rest. That often means a floor for the 18-month number plus a right of first offer on adjacent space, or a lease brief enough that the decision comes around again within two years.
Does Nomad's advice change if it also leases the building?
It should not, and you are entitled to know when the question arises. On your search, we work for you. We also offer agency leasing and owner representation, and a building we lease for its owner could fit your brief. Acting for both parties there would make us a dual agent, which New York allows only once owner and tenant have each given informed consent.
Talk to a broker
Want this answered for your team?
Tell us three things: team size, timing, budget. A first shortlist can be ready within 24 hours, with the asking rent on every floor that publishes one.
- Within the houra broker reaches out during business hours, no automated triage
- On your sidewe work for you on your search, and the landlord usually pays our fee
- Open pricingasking rent published for 46 of 49 floors, size and address for all
- 300+ officesdelivered in New York, 2M+ sq ft leased
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