From Sydney to Flatiron: Instant’s NYC takeoff

Plug. Play. Scale. Instant’s NYC HQ, Delivered

The Challenge

When we first connected with the Instant team, they were operating out of a coworking space in Times Square. Firmly established in Australia with two full-floor offices, they were now gearing up to make their mark in NYC’s tech ecosystem as part of their U.S. expansion.

The brief was clear:

• Fully built and furnished space
• Abundant natural light
• Centrally located – but without a premium price tag

Initially focused on SoHo, the search was tough. Inventory was tight, and asking rents often outpaced the value being delivered. That’s when we pivoted – leaning into our core strength: uncovering quality space across NYC’s most dynamic growth corridors.

The Solution

Our team zeroed in on a zone we often refer to as “Unicorn Lane” – the stretch from Union Square to Herald Square that houses some of NYC’s top startups. Early 2025 brought a wave of new inventory, and Nomad was able to present a curated lineup of spaces that matched Instant’s vision: natural light, clean buildouts, and built-in flexibility.

The standout?
A fully furnished penthouse floor in the heart of Flatiron, just one block off Broadway.

To go even further, Nomad:

• Negotiated terms that allow Instant to request additional furniture from the landlord anytime during the lease
• Connected the team with Nomad Facilities to manage cleaning and day-to-day support
• Ensured the space was 100% move-in ready, eliminating downtime and delivering speed

A look inside the space that brings the story to life.

The Results

• From coworking to penthouse in less than 30 days
• A fully furnished, high-ceiling Flatiron office with abundant natural light
• Flexible terms, including on-demand furniture from ownership
• Supported by Nomad Facilities for ongoing cleaning and operations
• Positioned Instant at the center of NYC’s most active tech corridor

Instant’s move marks more than a new address-it’s a statement of intent. With a space that mirrors their speed and sophistication, Instant now has the physical foundation to match their growing U.S. presence.

“The space checked every box-and the Nomad team made it seamless. We couldn’t have asked for a better partner to help launch our NYC HQ.”
- Instant Team