VTEX: Flagship HQ

From Brazil to Midtown, a flagship space built for global scale.

The Challenge

When we first connected with VTEX, they were expanding their NYC footprint from their headquarters in São Paulo. Their vision was clear: they needed a flagship HQ near Grand Central, one that could offer brand visibility, a tailored layout, and a long-term home to support their North American growth.

Most spaces felt generic or uninspired. What they wanted was bold, central, and theirs.

The Solution

We brought them to 11 East 44th Street, a legacy building we manage on behalf of the Del Vecchio Estate, the family behind Luxottica and former owners of Brooks Brothers.

Several of the former Brooks Brothers floors had been vacated – classic layouts, but outdated for modern needs. So we worked closely with ownership to offer VTEX something rare: a full demolition and custom buildout from scratch.

Everything was tailored – down to the paint colors and brand palette seen throughout the space. The final product? A clean, open, modular floorplan designed with flexibility and intention. The signature VTEX pink now threads throughout the space, from accent walls to finishes – bringing their identity to life in every corner.

To top it off, we helped VTEX secure two branded flags on East 44th Street, giving them street-level visibility and a physical presence in Midtown that reflects their global standing. You can still see those flags waving today.

Take a look for yourself in the virtual walkthrough

The Results

• A flagship headquarters steps from Grand Central
• Custom-designed interiors delivered in under five months
• Exterior signage rights that amplified brand presence
• A collaboration built on transparency, speed, and shared goals

While we represent over 2 million square feet of office space in NYC, we approach every project like it’s the most important one-because to the companies we work with, it is. Tenants want partners who go the extra mile, and landlords want their portfolio companies to thrive. We live in the middle of that relationship, and when we can leverage our network to bring a brand like VTEX to life, we do it without hesitation.

“It wasn’t just about space-it was about visibility, presence, and brand. We couldn’t have done it without the Nomad team.”
– VTEX Executive Team