Client story

Wave Sports: Athlete-driven content. Creator-ready space.

What Nomad did for Wave Sports, in New York

Wave Sports office by Nomad Group

Where the content is fast and the space is on brand.

The Challenge

Fresh off landing on TIME’s 2025 Most Influential Companies list, Wave Sports + Entertainment-the production powerhouse behind smash hits like Podcast P, New Heights with Jason & Travis Kelce, and 7PM in Brooklyn-needed an NYC HQ where the minds behind these chart-topping shows could ideate, edit, and collaborate at warp speed.

With athlete-hosted podcasts generating ≈ 5 billion impressions in the past year and talent deals now topping $100 million, a generic office simply wouldn’t cut it. They required a space that:

  • Sparks creativity and feels unmistakably on-brand
  • Is turnkey-no months-long build-outs
  • Sits steps from major transit to keep A-list athletes and collaborators flowing through

Their content moves fast. Their space had to keep up.


The Solution

Nomad secured a high-design, footprint in Midtown South that lets big ideas flow:

  • Open collaboration zones plus private focus rooms for writers, producers, and editors
  • Lofty ceilings and daylight that energize the team (and look great on Zoom)
  • Built-in fiber, secure storage, and walls prepped for brandable backdrops
  • Close to Flatiron for friction-free guest access

To eliminate downtime, Nomad:

  • Furnished the entire floor overnight with in-house inventory
  • Activated Wi-Fi, cleaning, and custom signage within 48 hours
  • Negotiated flexible terms so Wave can scale its NYC brain-trust as new shows launch

The Results

Wave now operates from a creator-ready NYC HQ-a workspace that fuels the thinkers behind shows reaching millions every week:

  • An environment engineered to keep Wave atop podcast charts-and TIME’s influential-company lists
  • Fully operational, brand-forward hub for writers, producers, and editors
  • Immediate occupancy with zero lag in content production
  • Lease terms that flex with Wave’s explosive growth trajectory

What Nomad did here

4 parts of the business, on the same job, so nothing fell between them.

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  • 300+ officesdelivered across 2M+ sq ft in New York

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