Modern Commercial Real Estate Brokerage for Startups: What Has Actually Changed
A modern commercial real estate brokerage for startups does three things differently. It publishes asking rents and addresses, so a founder can qualify floors before speaking to anyone. It can answer a brief with a shortlist within a day, not after weeks of email. And it limits the tour to the three to five floors that fit, seen in one afternoon. What has not changed is what decides the deal: a licensed broker who knows the buildings and negotiates the letter of intent and the lease. At Nomad, a broker reaches out within the hour during business hours, and a first shortlist can be ready within 24 hours.
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Send me floors with rents shownUpdated 2026-10-03 · Nomad Group
Call for pricing, or the number on the page
The older habit is to list a floor without its rent and wait for the call. Each inquiry then opens with questions about the tenant, and comparing five floors takes five conversations. Publishing the asking rent and the address removes that step. A founder can sort floors by price and location from a laptop, and the first conversation with a broker starts from a short list.
We publish asking rents on nearly every floor we list, and the address on all of them. The block on this page is one price band from that table, as it stands. Why we publish our rents gives the reasoning, including what it costs us.
How a published rent changes the negotiation
It does not lower the rent by itself. An asking rent is the landlord's opening figure whether it is printed or whispered. What changes is where the tenant starts. A founder who already knows what comparable floors ask spends the negotiation on the terms that move: free rent, the improvement allowance, escalations and the options. The asking rent itself moves least. The rent page shows current figures by neighborhood, so a board or an investor can check them without taking anyone's word.
Weeks of email, or a shortlist within 24 hours
Because the sizes and rents are already public, a brief of three numbers, headcount, date and budget, is enough to match floors the same day. The tour follows the same logic: not everything on the market in the neighborhood, but the three to five that fit, grouped into one afternoon so they can be compared while each is fresh.
From search to occupancy: how fast a startup can move
Six to eight weeks is a realistic span from the first tour to occupied desks when the floor is furnished or pre-built and the team decides quickly; such a floor is usually ready two to four weeks after signing. A floor built to order stretches the span to four to six months. Speed at the start does not shorten construction. It stops the weeks before construction from being wasted.
What stays the same: a licensed broker negotiates the deal
Published numbers get a founder to the right floors sooner. They are not a negotiation. The part of the market no table shows, what a building has conceded before, how long a floor has sat, where a landlord has room, still comes from a person who does these deals.
Nomad Property Group is a licensed New York real estate broker. On your search, we work for you from the first tour to the signed lease. In most transactions the landlord pays the broker fee. Nomad also offers agency leasing and owner representation, and the brokerage page sets out how to raise it.
Floors asking $75 to $100 per square foot
Live from our listings · 6 of the 11, cheapest first11 of the 46 floors with a published rent ask $75 to $100 per square foot per year, from 2,940 to 13,266 square feet.
- Floors
- 11
- Sizes
- 2,940-13,266 sq ft
- Asking rent
- $78-$98 / sq ft
- 6 Greene Street, Entire 2nd Floor 4,900 sq ft $78/sq ft SoHo about 28 people
- 17 State Street, Partial 26th Floor 6,606 sq ft $79/sq ft FiDi about 38 people
- 540 Broadway, Entire 2nd Floor 6,350 sq ft $85/sq ft SoHo about 36 people
- Empire State Building, Partial 43rd Floor 5,621 sq ft $90/sq ft NoMad about 32 people
- 110 Greene Street, Partial 5th Floor 3,750 sq ft $95/sq ft SoHo about 21 people
- 5 Bryant Park, Entire 33rd Floor 7,500 sq ft $96/sq ft Bryant Park about 43 people
The full guide
This page is the short answer. The long one, with the numbers worked through, is here:
Related topics
- What an Office Broker Does, and When to Call One for a First Office
- Office Leasing Advisory: Is a Premium Manhattan Address Worth Paying For?
- Office Space Broker for Startups: The Four Places a Floor Comes From
- Office Tenant Advisory Services: Why High-Growth Startups Start From the Hiring Plan
Are published asking rents the price a startup will actually pay?
They are where the negotiation starts. The final deal depends on free rent, the improvement allowance and the term, so the cost over the whole lease usually differs from the asking figure. Publishing the start means you enter the negotiation knowing it.
Why would a brokerage publish rents when most do not?
Because on your search, we work for you, and an informed tenant makes the search faster and the opening position honest. A landlord sometimes prefers a rent kept private, and where one has not released a figure the listing says so.
Does a faster search mean less choice?
No. It means the narrowing happens before the tour and not during it. If none of the first floors is right, the brief is adjusted and another list follows. After the first shortlist the pace is yours.
Can we look at the floors without talking to anyone first?
Yes. Sizes, addresses and asking rents are on the availability page, and some floors can be walked through in 3D. Send a brief when you want a broker to narrow the list.
Talk to a broker
Want this answered for your team?
Tell us three things: team size, timing, budget. A first shortlist can be ready within 24 hours, with the asking rent on every floor that publishes one.
- Within the houra broker reaches out during business hours, no automated triage
- On your sidewe work for you on your search, and the landlord usually pays our fee
- Open pricingasking rent published for 46 of 49 floors, size and address for all
- 300+ officesdelivered in New York, 2M+ sq ft leased
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